Although a newspaper, as the term implies, generally contains news, it also features information on various topics that readers show interest with—sports, travel and leisure, newspaper classified ads, etc. Different people have different preferences; even with the section of the news publication that each would want to read. Classified newspaper ads may just be filler to many, but to some, these mean a great deal. As a matter of fact, newspaper companies do not gain from the sales of copies, but from the advertisements posted in the pages of their newspapers, needless to say the classified ads.
Newspaper classified ads is one part of the newspaper that pulls in people who want to buy certain goods or services not sold in a regular marketplace. These commodities maybe jobs, real estate, collector items, professional services, and so much more. In this case, most readers that will turn to this page are usually those looking for something to buy, or are in search for the right vendor to purchase a product or service from. As for jobseekers, newspaper classified ads are the gateway to opportunities that will take them to their desired career. In other words, “classified ads” is marketplace in print for specialized goods, for potential buyers.
In the perspective of the seller, newspaper classified ads are, among others, an effective medium to earn exposure for their products and services, resulting in more sales. Sellers can be companies or individuals of legal age that offer something of use or interest to customers. Unlike with commercialized products, sellers deal directly with the buyers, and communication between them is usually through phone or emails. Newspapers are published daily, thus all information contained therein is guaranteed up to date. Newspaper classified ads may appear in the same location and format daily for a certain period of time depending on the agreement signed by the advertiser.
Prices for Newspaper Classified Ads
Prices for newspaper classified ads are measured through column inches. The bigger the size of the column inch, the higher is the price. Newspaper with more audience usually set a higher rate per column inch; therefore, a national newspaper may charge higher than a local one. Sales representatives for classified newspaper ads, however, can negotiate for lower rates on behalf of regular advertisers.
To calculate for the cost of newspaper classified ads, multiply the number of column inches by the newspaper’s rate. For example, if a newspaper charges $10 per column inch, and the business would like to occupy 20 column inches, then the cost of the advertisement would be $180.00, that is, 10 multiplied by 180. Nevertheless, in posting classified ads, whether the price is high or low is not the only thing to consider. Advertisers will have to choose the newspaper that caters to their target audience, or else their ad postings will only appear useless.
Free Newspaper Classified Ads
Free newspaper classified ads are common in local and non-proprietary newspapers. Here, the lines provided for each advertisement is very limited, thus only the most important information is displayed which includes the name of the product or service up for sale, the cost, and call to action. This format will work for ordinary commodities—those that people in general are familiar with, and do not need further explanation to exert a pull on potential buyers. One disadvantage however is that free newspaper classified ads in print are viewable to a relatively small number of audience, unlike with paid classified ads newspaper. For this reason, these ads may not reach the audience they are intended for, nor give them the exposure they seek to achieve.
Newspaper Classified Ads Online
There are a lot of online newspapers that allow posting of newspaper classified ads for free. While some may regulate the word count of each advertisement, others do not mind the length of product descriptions. Any format that the seller finds suitable for its business may be allowed, as long as it does not present malicious intent of whatever sort. In addition to the advantages of free newspaper classified ads online is that, registration is open 24 hours a day, 7 days a week; no need to wait until the office hours or call in advance to add a post. To register for newspaper classified ads online, sellers are required to put in their names and email addresses, and create a username and password.
Classified newspaper ads may not be as entertaining as the sports and leisure section is to some readers. But the good things is that, those that turn to the classified ads pages are people that are intentionally looking for something to buy, as opposed to habitual newspaper readers and window shoppers. Newspaper classified ads come with a price, and while other print newspapers, may offer ads space for free, the chances of reaching potential customers are comparatively slim. Nonetheless, business can try their luck with free newspaper classified ads online to get to their target market.